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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Keller, Kevin Lane"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
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Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
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