Narrow search
Showing 1 - 4 of 4
Cover Image
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Cover Image
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Cover Image
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.; Matanda, Margaret Jekanyika; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Cover Image
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 6, pp. 830-837
Persistent link: https://www.econbiz.de/10009348666