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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~person:"Bayraktaroğlu, Gül"
~subject:"Firm performance"
~subject:"Markenführung"
~subject:"Viral marketing"
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Bayraktaroğlu, Gül
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
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Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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