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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~person:"Choi, Sejung Marina"
~subject:"Firm performance"
~subject:"Viral marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
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MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
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