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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Bruhn, Manfred"
~person:"Homburg, Christian"
~person:"Snower, Dennis J."
~person:"Vrontis, Demetris"
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Bruhn, Manfred
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Industrial marketing management : the international journal for industrial and high-tech firms
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Marketing : ZFP ; journal of research and management
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Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
7
Journal of marketing
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Journal of the Academy of Marketing Science
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
2
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
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