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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Mattila, Anna S."
~person:"Palmatier, Robert W."
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
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Kundenzufriedenheit
Relationship marketing
Beziehungsmarketing
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1
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Market sensing
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Marketing management
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Marketingmanagement
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Relational selling
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Review paper
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Mattila, Anna S.
Palmatier, Robert W.
Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
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Snehota, Ivan
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Casidy, Riza
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Frow, Pennie
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Payne, Adrian
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Andersen, Poul Houman
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Ewing, Michael
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Henneberg, Stephan
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Itani, Omar S.
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Jaakkola, Elina
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Keränen, Joona
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Lacoste, Sylvie
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Nyadzayo, Munyaradzi W.
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Prior, Daniel D.
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Ritter, Thomas
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Ruyter, Ko de
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Sharma, Arun
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Wang, Xinchun
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Biggemann, Sergio
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Kingshott, Russel P. J.
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Kleinaltenkamp, Michael
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Liu, Yi
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Lussier, Bruno
3
Mehrabi, Hamed
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Mitręga, Maciej
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
9
Journal of marketing
9
Journal of the Academy of Marketing Science
8
The journal of services marketing
6
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of international marketing
3
Cornell hospitality quarterly : CQ
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Routledge studies in marketing
2
Services marketing quarterly
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of hospitality marketing management
1
Handbook of marketing strategy
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service management
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
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ECONIS (ZBW)
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Relational selling : past, present and future
Arli, Denni
;
Bauer, Carlos
;
Palmatier, Robert W.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 169-184
Persistent link: https://www.econbiz.de/10011822566
Saved in:
2
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
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