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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Oikarinen, Eeva-Liisa"
~person:"Srinivasan, Shuba"
~subject:"Internet marketing"
~subject:"Werbung"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Corporate reputation review : an international journal
1
Journal of advertising research
1
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ECONIS (ZBW)
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An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil
;
Stevenson, Thomas H.
;
Srinivasan, Shuba
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
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2
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
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