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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Srinivasan, Shuba"
~subject:"Internet marketing"
~subject:"Werbung"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil
;
Stevenson, Thomas H.
;
Srinivasan, Shuba
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
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