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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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Purchasing pension advisory services in Sweden : an interpretive investigation into service conceptions and supplier selection
Bolander, Pernilla; Werr, Andreas; Valk, Wendy van der - In: Industrial marketing management : the international … 71 (2018), pp. 108-122
Persistent link: https://www.econbiz.de/10011871421
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B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby J.; … - In: Industrial marketing management : the international … 81 (2019), pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
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The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
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Purchasing professional services : a transaction cost view of the antecedents and consequences of purchasing formalization
Pemer, Frida; Werr, Andreas; Bianchi, Mattia - In: Industrial marketing management : the international … 43 (2014) 5, pp. 840-849
Persistent link: https://www.econbiz.de/10010404066
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B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.; Casidy, Riza; Thaichon, Park - In: Industrial marketing management : the international … 85 (2020), pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
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Developing the concept of life-cycle service offering
Rabetino, Rodrigo; Kohtamäki, Marko; Lehtonen, Heini; … - In: Industrial marketing management : the international … 49 (2015), pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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Driving service innovativeness via collaboration with customers and suppliers : evidence from business-to-business services
Heirati, Nima; Siahtiri, Vida - In: Industrial marketing management : the international … 78 (2019), pp. 6-16
Persistent link: https://www.econbiz.de/10012026076
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Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de; Ruyter, Ko de; Keeling, Debbie Isobel; … - In: Industrial marketing management : the international … 93 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012501917
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The learning subsystem interplay in service innovation in born global service firm internationalization
Weerawardena, Jay; Salunke, Sandeep; Knight, Gary A.; … - In: Industrial marketing management : the international … 89 (2020), pp. 181-195
Persistent link: https://www.econbiz.de/10012290007