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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Customer satisfaction"
~subject:"Firmenimage"
~subject:"Marketing management"
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Customer satisfaction
Firmenimage
Marketing management
Brand image
63
Markenimage
63
Brand management
48
Markenführung
48
B-to-B-Marketing
46
Business-to-business marketing
46
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28
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28
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Mai Dong Tran
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
73
Journal of retailing and consumer services
46
The journal of brand management : an international journal
46
The journal of product & brand management
42
Journal of travel and tourism marketing
24
International journal of hospitality management
23
European journal of marketing : EJM
21
Journal of marketing communications
17
Cogent business & management
15
Asia Pacific journal of marketing and logistics
14
Journal of business ethics : JOBE
14
Journal of hospitality marketing & management
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Marketing intelligence & planning
13
Psychology & marketing
13
International journal of contemporary hospitality management
12
Journal of marketing
12
Journal of marketing management : MM
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Tourism management : research, policies, practice
12
International journal of internet marketing and advertising : IJIMA
11
The marketing review
11
Corporate reputation review : an international journal
10
International marketing review
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of promotion management : innovations in planning and applied research
9
Global business review
8
International review on public and non-profit marketing
8
Journal of destination marketing & management
8
Journal of global marketing
8
The journal of services marketing
8
European research studies
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of fashion marketing and management
7
Journal of marketing for higher education
7
Journal of vacation marketing
7
Qualitative market research : an international journal
7
EuroMed journal of business
6
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ECONIS (ZBW)
15
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1
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
2
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
3
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
4
A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector
Kim, Ji-hern
;
Hyun, Yong J.
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 424-438
Persistent link: https://www.econbiz.de/10008991580
Saved in:
5
A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
Saved in:
6
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
7
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1386-1397
Persistent link: https://www.econbiz.de/10010227736
Saved in:
8
Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao
;
Zhou, Ling
;
Mou, Yupeng
;
Zhao, Jing
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
Saved in:
9
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
Saved in:
10
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
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