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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.; Adomako, Samuel; Mai Dong Tran - In: Industrial marketing management : the international … 108 (2023), pp. 165-177
Persistent link: https://www.econbiz.de/10014227550