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Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria; Malek, Stacey L.; Sarin, Shikhar - In: Industrial marketing management : the international … 113 (2023), pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
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Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan; Kolk, Michael - In: Industrial marketing management : the international … 108 (2023), pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
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Marketing metrics : insights from Brazilian managers
Sampaio, Cláudio Hoffmann; Simões, Cláudia; Perin, … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 8-16
Persistent link: https://www.econbiz.de/10008907260
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Uncertainty in industrial markets : the COVID-19 pandemic
Matthews, Ryan; Rutherford, Brian N.; Edmondson, Diane; … - In: Industrial marketing management : the international … 102 (2022), pp. 364-376
Persistent link: https://www.econbiz.de/10013259103
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When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen; Huang, Yufei; Avgerinos, Emmanouil - In: Industrial marketing management : the international … 75 (2018), pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
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Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan; Agnihotri, Raj; Rushan, Md Rifayat Islam - In: Industrial marketing management : the international … 106 (2022), pp. 240-255
Persistent link: https://www.econbiz.de/10014226506