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Technology development : determining what to forecast
Buttner, F. H.; Landford, H. W. - In: Industrial marketing management : the international … 9 (1980) 3, pp. 187-199
Persistent link: https://www.econbiz.de/10001974740
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Developing the strategic plan
Ross, Joel E. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 103-108
Persistent link: https://www.econbiz.de/10001047532
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Motivating the industrial sales force in the sales forecasting process
Byrne, Teresa M. McCarthy; Moon, Mark A.; Mentzer, John T. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 128-138
Persistent link: https://www.econbiz.de/10008907882
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MRP : a tool for product and sales management
Fisk, John C. - In: Industrial marketing management : the international … 7 (1978) 1, pp. 32-36
Persistent link: https://www.econbiz.de/10002157093
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Assessing risk in strategic planning
Shah, Kiran; LaPlaca, Peter J. - In: Industrial marketing management : the international … 10 (1981) 2, pp. 77-91
Persistent link: https://www.econbiz.de/10002808520
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Mixed effects of business and political ties in planning flexibility : insights from Turkey
Yeniaras, Volkan; Kaya, Ilker; Dayan, Mumin - In: Industrial marketing management : the international … 87 (2020), pp. 208-224
Persistent link: https://www.econbiz.de/10012285173
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Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea
Di Benedetto, C. Anthony; Song, Michael - In: Industrial marketing management : the international … 37 (2008) 7, pp. 863-872
Persistent link: https://www.econbiz.de/10003781861
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Keys to new product success and failure
Link, Peter L. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10001047531
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The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung; Chou, Christine; Kuo, Jyh-huei - In: Industrial marketing management : the international … 37 (2008) 8, pp. 884-894
Persistent link: https://www.econbiz.de/10003793429
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Market orientation and new-to-the-world products : exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário Gomes; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10003810427