Narrow search
Showing 1 - 10 of 406
Cover Image
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Cover Image
Initiation of business relationships in service-dominant settings
Edvardsson, Bo; Holmlund, Maria; Strandvik, Tore - In: Industrial marketing management : the international … 37 (2008) 3, pp. 339-350
Persistent link: https://www.econbiz.de/10003713319
Cover Image
Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
Cover Image
The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong; Park, Seong Yong; Baek, Ingee; Lee, Chun-Seon - In: Industrial marketing management : the international … 37 (2008) 7, pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
Cover Image
Is customer loyalty vulnerability-based? : an empirical study of a Chinese capital-intensive manufacturing industry
Wong, Yiu-hing; Chan, Ricky Y. K.; Ngai, E. W. T.; … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 83-93
Persistent link: https://www.econbiz.de/10003810425
Cover Image
Linking account portfolio management to customer information : using customer satisfaction metrics for portfolio analysis
Gök, Osman - In: Industrial marketing management : the international … 38 (2009) 4, pp. 433-439
Persistent link: https://www.econbiz.de/10003865360
Cover Image
A CRM performance measurement framework : its development process and application
Kim, Hyung-Su; Kim, Young-gul - In: Industrial marketing management : the international … 38 (2009) 4, pp. 477-489
Persistent link: https://www.econbiz.de/10003865368
Cover Image
The effects of market orientation on relationship learning and relationship performance in industrial marketing : the dyadic perspectives
Lai, Chi-shiun; Pai, Da-chang; Yang, Chin-fang; Lin, … - In: Industrial marketing management : the international … 38 (2009) 2, pp. 166-172
Persistent link: https://www.econbiz.de/10003847999
Cover Image
Salespeople as information gatherers: associated success factors
Liu, Sandra S.; Comer, Lucette B. - In: Industrial marketing management : the international … 36 (2007) 5, pp. 565-574
Persistent link: https://www.econbiz.de/10003483546
Cover Image
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.; Lindgreen, Adam - In: Industrial marketing management : the international … 36 (2007) 4, pp. 430-442
Persistent link: https://www.econbiz.de/10003469135