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Factors that reduce rigid product adaptation decisions : the case of exporting firms in China
Li, Ling-yee - In: Industrial marketing management : the international … 39 (2010) 4, pp. 531-537
Persistent link: https://www.econbiz.de/10003983980
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What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian; Windahl, Charlotta; Kindström, … - In: Industrial marketing management : the international … 45 (2015), pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
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Servitization : a contemporary thematic review of four major research streams
Raddats, Chris; Kowalkowski, Christian; Benedettini, Ornella - In: Industrial marketing management : the international … 83 (2019), pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
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Incorporating human resource management initiatives into customer services : empirical evidence from Chinese manufacturing firms
Feng, Taiwen; Wang, Dan; Prajogo, Daniel - In: Industrial marketing management : the international … 43 (2014) 1, pp. 126-135
Persistent link: https://www.econbiz.de/10010359366
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Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang; Loveland, James M. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
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Non-linear relationship between industrial service offering and sales growth : the moderating role of network capabilities
Kohtamäki, Marko; Partanen, Jukka; Parida, Vinit; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1374-1385
Persistent link: https://www.econbiz.de/10010227738
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Pathways of development of dynamic capabilities for servitization transformation : a longitudinal multi-case study
Castka, Pavel; Donovan, Julie; Sousa, Rui - In: Industrial marketing management : the international … 116 (2024), pp. 66-81
Persistent link: https://www.econbiz.de/10014456180
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Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario; Saccani, Nicola; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 88 (2020), pp. 225-237
Persistent link: https://www.econbiz.de/10012285359
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B2B service innovation and global industrial service management
Dayan, Mumin; Ndubisi, Nelson Oly - In: Industrial marketing management : the international … 89 (2020), pp. 140-142
Persistent link: https://www.econbiz.de/10012289849
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Examining the influence of service additions on manufacturing firms' bankruptcy likelihood
Benedettini, Ornella; Swink, Morgan; Neely, Andy D. - In: Industrial marketing management : the international … 60 (2017), pp. 112-125
Persistent link: https://www.econbiz.de/10011672056