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Understanding salespeople's learning experiences through blogging : a social learning approach
Rollins, Minna; Nickell, David; Wei, Jack - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1063-1069
Persistent link: https://www.econbiz.de/10010410584
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Perspectives on social media ant its use by key account managers
Lacoste, Sylvie - In: Industrial marketing management : the international … 54 (2016), pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
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Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Industrial marketing management : the international … 101 (2022), pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
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Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.; Pommeranz, Benjamin; Weisser, Julia; … - In: Industrial marketing management : the international … 73 (2018), pp. 70-83
Persistent link: https://www.econbiz.de/10011904670
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Cooperation among companies, universities and local government in a Swedish context
Lundberg, Heléne; Andresen, Edith - In: Industrial marketing management : the international … 41 (2012) 3, pp. 429-437
Persistent link: https://www.econbiz.de/10009546629
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Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; … - In: Industrial marketing management : the international … 90 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
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Special issue Internet impacts on supply chain management : selected papers from the IMP 2000 conference
Lancioni, Richard A. (contributor) - In: Industrial marketing management : the international … 32,3 (2003)
Persistent link: https://www.econbiz.de/10004792433
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Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
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The influence of position and gender on personal networks in a UK professional service
Tonge, Jane - In: Industrial marketing management : the international … 39 (2010) 3, pp. 390-399
Persistent link: https://www.econbiz.de/10003976475
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The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.; Barnes, Bradley R.; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10008907885