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Challenges in gaining supply chain competitiveness : supplier response strategies and determinants
O'Connor, Neale G.; Yang, Zhilin; Jiang, Ling - In: Industrial marketing management : the international … 72 (2018), pp. 138-151
Persistent link: https://www.econbiz.de/10011887318
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Valuable strategy and firm performance in the O2O competition
Pei, Zhi; Paswan, Audhesh; Camp, Kerri - In: Industrial marketing management : the international … 85 (2020), pp. 167-179
Persistent link: https://www.econbiz.de/10012212135
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The relationship between coopetition strategies and company performance under different levels of competitive intensity, market dynamism, and technological turbulence
Crick, James M.; Friske, Wesley; Morgan, Todd A. - In: Industrial marketing management : the international … 118 (2024), pp. 56-77
Persistent link: https://www.econbiz.de/10014531686
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Inter-firm coopetition : the role of a firm's long-term orientation
Greven, Andrea Sarah; Fischer-Kreer, Denise; Müller, Jan; … - In: Industrial marketing management : the international … 106 (2022), pp. 47-57
Persistent link: https://www.econbiz.de/10014226221
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Coopetition : strategy and interorganizational transformation : platform, innovation barriers, and coopetitive dynamics
Burström, Thommie; Kock, Sören; Wincent, Joakim - In: Industrial marketing management : the international … 104 (2022), pp. 101-115
Persistent link: https://www.econbiz.de/10013326922
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Developing the strategic plan
Ross, Joel E. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 103-108
Persistent link: https://www.econbiz.de/10001047532
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Motivating the industrial sales force in the sales forecasting process
Byrne, Teresa M. McCarthy; Moon, Mark A.; Mentzer, John T. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 128-138
Persistent link: https://www.econbiz.de/10008907882
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Mixed effects of business and political ties in planning flexibility : insights from Turkey
Yeniaras, Volkan; Kaya, Ilker; Dayan, Mumin - In: Industrial marketing management : the international … 87 (2020), pp. 208-224
Persistent link: https://www.econbiz.de/10012285173
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Order, positioning, scope and outcomes of market entry
Rodríguez-Pinto, Javier; Rodríguez-Escudero, Ana Isabel; … - In: Industrial marketing management : the international … 37 (2008) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10003701491
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The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
O'Cass, Aron; Weerawardena, Jay - In: Industrial marketing management : the international … 39 (2010) 4, pp. 571-581
Persistent link: https://www.econbiz.de/10003983988