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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketing strategy : customers...
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Marketing management
249
Marketingmanagement
249
Business-to-business marketing
88
B-to-B-Marketing
87
Lieferantenmanagement
68
Supplier relationship management
68
Marketing
60
Beziehungsmarketing
50
Relationship marketing
50
Firm performance
45
Innovation
44
Unternehmenserfolg
44
Strategic management
26
Strategisches Management
26
Market orientation
24
Resource-based view
22
Ressourcenorientierter Ansatz
22
Innovation management
21
Innovationsmanagement
21
New product development
19
Produktentwicklung
19
Dynamic capabilities
18
Dynamische Kompetenzen
18
Internet marketing
18
Online-Marketing
18
Brand management
16
Consumer behaviour
16
Konsumentenverhalten
16
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16
Customer value
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Kundenwert
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Verkauf
15
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14
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English
269
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Di Benedetto, C. Anthony
9
Lindgreen, Adam
8
Terho, Harri
7
Parvinen, Petri
5
Sarin, Shikhar
5
Agnihotri, Raj
4
Eggert, Andreas
4
Kindström, Daniel
4
Morgan, Robert
4
Möller, K. E. Kristian
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Ulaga, Wolfgang
4
Yan, Ruiliang
4
Akter, Shahriar
3
Blankson, Charles
3
Cao, Guangming
3
Cartwright, Severina
3
Cova, Bernard
3
Haas, Alexander
3
Jaakkola, Elina
3
Lie, Po-Chien
3
Matthyssens, Paul
3
Mu, Jifeng
3
O'Cass, Aron
3
Paswan, Audhesh
3
Pei, Zhi
3
Ritter, Thomas
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Slater, Stanley F.
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Auh, Seigyoung
2
Beverland, Michael B.
2
Cadogan, John W.
2
Calantone, Roger J.
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Chen, Annie Huiling
2
Davies, Iain A.
2
Dibb, Sally
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Duan, Yanqing
2
Dwivedi, Yogesh Kumar
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Eng, Teck Yong
2
Friend, Scott B.
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Geersbro, Jens
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Ghauri, Pervez N.
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
1,457
Gabler Edition Wissenschaft
343
Springer eBook Collection
326
Journal of business research : JBR
324
Springer eBook Collection / Business and Economics
319
Europäische Hochschulschriften / 5
273
Research
232
Journal of strategic marketing
193
Lehrbuch
184
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Hamburger Schriften zur Marketingforschung
105
Journal of marketing communications
104
essentials
102
Journal of marketing
98
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
92
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
84
Marketing intelligence & planning
82
Neue betriebswirtschaftliche Forschung : Nbf
82
Innovatives Markenmanagement
81
Journal of retailing and consumer services
79
DUV / Wirtschaftswissenschaft
75
Schriftenreihe Studien zum Konsumentenverhalten
72
Gabler-Edition Wissenschaft
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Schriften zu Marketing und Management
69
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
Springer eBook Collection / Business and Management
64
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
63
The journal of brand management : an international journal
63
Springer eBooks / Business and Economics
61
Erfurter Hefte zum angewandten Marketing
60
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
56
Springer Gabler Research
56
Wirtschaftswissenschaft
53
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ECONIS (ZBW)
250
USB Cologne (EcoSocSci)
19
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1
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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2
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
3
Korean economic growth and marketing practice progress : a role model for economic growth of developing countries
Lee, Jinyong
;
LaPlaca, Peter
;
Rassekh, Farhad
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 753-757
Persistent link: https://www.econbiz.de/10003781746
Saved in:
4
Differential effects of determinants on multi-dimensions of trade show performance : by three stages of pre-show, at-show, and post-show activities
Lee, Chang Hyun
;
Kim, Sang Yong
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 784-796
Persistent link: https://www.econbiz.de/10003781777
Saved in:
5
Identifying buying influences for a professional service : implications for marketing efforts
Lynn, Susan A.
- In:
Industrial marketing management : the international …
16
(
1987
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001047530
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6
The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung
;
Chou, Christine
;
Kuo, Jyh-huei
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 884-894
Persistent link: https://www.econbiz.de/10003793429
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7
Pharmaceutical marketing through the customer portfolio : institutional influence and adaption
Lukkari, Pirjo
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 965-976
Persistent link: https://www.econbiz.de/10003793442
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8
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
9
Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Lehtimäki, Tuula
;
Simula, Henry
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
Saved in:
10
Broadening the scope of the resource-based view in marketing: the contingency role of institutional factors
Auh, Seigyoung
;
Menguc, Bulent
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 757-768
Persistent link: https://www.econbiz.de/10003893183
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