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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Does the use of knowledge integration mechanisms enhance product innovativeness?
Tsai, Kuen-hung; Liao, Yi-Chuan; Hsu, Teresa Tiaojung - In: Industrial marketing management : the international … 46 (2015), pp. 214-223
Persistent link: https://www.econbiz.de/10011286955
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Dual capabilities and organizational learning in new product market performance
Chen, Haowen; Li, Yuan; Liu, Yi - In: Industrial marketing management : the international … 46 (2015), pp. 204-213
Persistent link: https://www.econbiz.de/10011286957
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Governance of supplier collaboration in technologically uncertain NPD projects
Melander, Lisa; Lakemond, Nicolette - In: Industrial marketing management : the international … 49 (2015), pp. 116-127
Persistent link: https://www.econbiz.de/10011374579
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Examining the new product innovation : performance relationship ; optimizing the role of individual-level creativity and attention-to-detail
Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 47 (2015), pp. 156-165
Persistent link: https://www.econbiz.de/10011313549
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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The path of innovation : purchasing and supplier involvement into new product development
Luzzini, Davide; Amann, Markus; Caniato, Federico; … - In: Industrial marketing management : the international … 47 (2015), pp. 109-120
Persistent link: https://www.econbiz.de/10011313558
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Absorbing knowledge from supply-chain, industry and science : the distinct moderating role of formal liaison devices on new product development and novelty
Cruz-González, Jorge; López González, Pedro; Navas … - In: Industrial marketing management : the international … 47 (2015), pp. 75-85
Persistent link: https://www.econbiz.de/10011313563
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Opening the black box of the role of accounting practices in the fuzzy front-end of product innovation
Carlsson-Wall, Martin; Kraus, Kalle - In: Industrial marketing management : the international … 45 (2015), pp. 184-194
Persistent link: https://www.econbiz.de/10010530554