Narrow search
Showing 1 - 10 of 344
Cover Image
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin; Moon, Hakil; Wang, Shuman; Yu, Xiaolei; … - In: Industrial marketing management : the international … 92 (2021), pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Cover Image
Technology readiness in a B2B online retail context : an examination of antecedents and outcomes
Vize, Róisín; Coughlan, Joseph; Kennedy, Aileen; … - In: Industrial marketing management : the international … 42 (2013) 6, pp. 909-918
Persistent link: https://www.econbiz.de/10010211252
Cover Image
The antecedents of client loyalty in business-to-business (B2B) electronic marketplaces
Janita, M. Soledad; Miranda, F. Javier - In: Industrial marketing management : the international … 42 (2013) 5, pp. 814-823
Persistent link: https://www.econbiz.de/10010211306
Cover Image
How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi; Chen, Daniel Qi; Gao, Wei - In: Industrial marketing management : the international … 87 (2020), pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
Cover Image
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi; Yan, Ruiliang; Ghose, Sanjoy - In: Industrial marketing management : the international … 87 (2020), pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Cover Image
Motivations for selecting cross-border e-commerce as a foreign market entry mode
Qi, Xiaoguang; Chan, Jin Hooi; Hu, Junyan; Li, Yifan - In: Industrial marketing management : the international … 89 (2020), pp. 50-60
Persistent link: https://www.econbiz.de/10012289226
Cover Image
Cross-border e-commerce firms as supply chain integrators : the management of three flows
Wang, Ying; Jia, Fu; Schoenherr, Tobias; Gong, Yu; … - In: Industrial marketing management : the international … 89 (2020), pp. 72-88
Persistent link: https://www.econbiz.de/10012289294
Cover Image
Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi; Yan, Ruiliang - In: Industrial marketing management : the international … 76 (2019), pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
Cover Image
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.; Thornton, Sabrina C.; Naudé, Peter - In: Industrial marketing management : the international … 86 (2020), pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Cover Image
E-commerce logistics distribution mode in big-data context : a case analysis of JD.COM
Zheng, Kangning; Zhang, Zuopeng; Song, Bin - In: Industrial marketing management : the international … 86 (2020), pp. 154-162
Persistent link: https://www.econbiz.de/10012212440