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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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How to reduce opportunism through contractual governance in the cross-cultural supply chain context : evidence from Chinese exporters
Jia, Yu; Wang, Tao; Xiao, Kefeng; Guo, Chiquan - In: Industrial marketing management : the international … 91 (2020), pp. 323-337
Persistent link: https://www.econbiz.de/10012422238
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The influence of clan culture on business performance in Asian private-owned enterprises : the case of China
Xiong, Ming Ning; Wang, Cheng Lu; Cui, Nan; Wang, Tao - In: Industrial marketing management : the international … 99 (2021), pp. 97-110
Persistent link: https://www.econbiz.de/10013206388