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Diffusing knowledge-based core competencies for leveraging innovation strategies : modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
Gupta, Samir; Woodside, Arch G.; Dubelaar, Chris; … - In: Industrial marketing management : the international … 38 (2009) 2, pp. 219-227
Persistent link: https://www.econbiz.de/10003848022
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Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion; Dubelaar, Chris; Ewing, Michael - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
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Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
Gupta, Samir; Woodside, Arch; Dubelaar, Chris; Bradmore, Don - In: Industrial marketing management : the international … 38 (2009) 2, pp. 219-227
Persistent link: https://www.econbiz.de/10008225942
Cover Image
Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
Gupta, Samir; Woodside, Arch; Dubelaar, Chris; Bradmore, Don - In: Industrial marketing management : the international … 38 (2009) 2, pp. 219-228
Persistent link: https://www.econbiz.de/10008894897