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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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The implementation of customer profitability analysis: A case study
van Raaij, Erik M.
;
Vernooij, Maarten J.A.
;
van Triest, …
- In:
Industrial marketing management : the international …
32
(
2003
)
7
,
pp. 573-584
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