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Managers' perception of relationship management in heterogeneous markets
Eriksson, Kent; Mattsson, Jan - In: Industrial marketing management : the international … 31 (2002) 6, pp. 535-544
Persistent link: https://www.econbiz.de/10006265333
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Customer Retention, Purchasing Behavior and Relationship Substance in Professional Services
Eriksson, Kent; Vaghult, Anna Lofmarck - In: Industrial marketing management : the international … 29 (2000) 4, pp. 363-372
Persistent link: https://www.econbiz.de/10006280508