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Is customer loyalty vulnerability-based? An empirical study of a Chinese capital-intensive manufacturing industry
Wong, Y.H.; Chan, Ricky Y.K.; Ngai, E.W.T.; Oswald, Peter - In: Industrial marketing management : the international … 38 (2009) 1, pp. 83-93
Persistent link: https://www.econbiz.de/10008162549
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Is customer loyalty vulnerability-based? An empirical study of a Chinese capital-intensive manufacturing industry
Wong, Y.H.; Chan, Ricky Y.K.; Ngai, E.W.T.; Oswald, Peter - In: Industrial marketing management : the international … 38 (2009) 1, pp. 83-94
Persistent link: https://www.econbiz.de/10008879158
Cover Image
Is customer loyalty vulnerability-based? An empirical study of a Chinese capital-intensive manufacturing industry
Wong, Y.H.; Chan, Ricky Y.K.; Ngai, E.W.T.; Oswald, Peter - In: Industrial marketing management : the international … 38 (2009) 1, pp. 83-94
Persistent link: https://www.econbiz.de/10008446491