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Service guarantees as a base for positioning in B2B
McColl, Rod; Truong, Yann; La Rocca, Antonella - In: Industrial marketing management : the international … 81 (2019), pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
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Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de; Ruyter, Ko de; Keeling, Debbie Isobel; … - In: Industrial marketing management : the international … 93 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012501917
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Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal; Labrecque, Lauren; Markos, Ereni - In: Industrial marketing management : the international … 119 (2024), pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
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Representing BtoB reality in case study research : challenges and new opportunities
Borghini, Stefania; Carù, Antonella; Cova, Bernard - In: Industrial marketing management : the international … 39 (2010) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10003954466
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International research teams as analysts of industrial business networks
Salmi, Asta - In: Industrial marketing management : the international … 39 (2010) 1, pp. 40-48
Persistent link: https://www.econbiz.de/10003954473
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Sense and sensibility : two approaches for using existing theory in theory-building qualitative research
Andersen, Poul Houman; Kragh, Hanne - In: Industrial marketing management : the international … 39 (2010) 1, pp. 49-55
Persistent link: https://www.econbiz.de/10003954476
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What makes a good case study? : a positivist review of qualitative case research published in Industrial Marketing Management, 1971 - 2006
Beverland, Michael; Lindgreen, Adam - In: Industrial marketing management : the international … 39 (2010) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10003954481
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Roles for managing in mobile service development nets
Heikkinen, Marko T.; Mainela, Tuija; Still, Johanna; … - In: Industrial marketing management : the international … 36 (2007) 7, pp. 909-925
Persistent link: https://www.econbiz.de/10003532844
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Involving the process dimensions of time in case-based research
Quintens, Lieven; Matthyssens, Paul - In: Industrial marketing management : the international … 39 (2010) 1, pp. 91-99
Persistent link: https://www.econbiz.de/10003962916
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Case study research with moderate constructionism : conceptualization and practical illustration
Järvensivu, Timo; Törnroos, Jan-Åke - In: Industrial marketing management : the international … 39 (2010) 1, pp. 100-108
Persistent link: https://www.econbiz.de/10003962918