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Market niches as dynamic, co-created resource domains
Odlin, Denis; Benson-Rea, Maureen - In: Industrial marketing management : the international … 95 (2021), pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
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How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen; Huang, Yufei; Avgerinos, Emmanouil - In: Industrial marketing management : the international … 75 (2018), pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
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Intraorganizational information and communication technology diffusion: implications for industrial sellers and buyers
Papastathopoulou, Paulina; Avlonitis, George J.; … - In: Industrial marketing management : the international … 36 (2007) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10003450766
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Demand supply network opportunity development processes in emerging markets : positioning for strategy realization in Russia
Lorentz, Harri; Ghauri, Pervez N. - In: Industrial marketing management : the international … 39 (2010) 2, pp. 240-251
Persistent link: https://www.econbiz.de/10003956100
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Developing network insight
Mouzas, Stefanos; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 37 (2008) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10003701495
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Towards a model of dynamic capabilities in innovation-based competitive strategy : insights from project-oriented service firms
Salunke, Sandeep; Weerawardena, Jay; McColl-Kennedy, … - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1251-1263
Persistent link: https://www.econbiz.de/10009410665
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A sensemaking perspective on coopetition
Lundgren-Henriksson, Eva-Lena; Kock, Sören - In: Industrial marketing management : the international … 57 (2016), pp. 97-108
Persistent link: https://www.econbiz.de/10011548681
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Mapping the perspectives of coopetition and technology-based strategic networks : a case of smartphones
Rusko, Rauno - In: Industrial marketing management : the international … 43 (2014) 5, pp. 801-812
Persistent link: https://www.econbiz.de/10010404082
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Service transition strategies of industrial manufacturers
Salonen, Anna - In: Industrial marketing management : the international … 40 (2011) 5, pp. 683-690
Persistent link: https://www.econbiz.de/10009273123