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Controlling and combining resources in networks : from Uppsala to Stanford, and back again ; the case of biotech innovation
Baraldi, Enrico; Strömsten, Torkel - In: Industrial marketing management : the international … 38 (2009) 5, pp. 541-552
Persistent link: https://www.econbiz.de/10003871832
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Managing innovation networks : exploratory evidence from ICT, biotechnology and nanotechnology networks
Rampersad, Giselle; Quester, Pascale; Troshani, Indrit - In: Industrial marketing management : the international … 39 (2010) 5, pp. 793-805
Persistent link: https://www.econbiz.de/10008737504
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Psychological contract breach's antecedents and outcomes in salespeople : the roles of psychological climate, job attitudes, and turnover intention
Hartmann, Nathaniel N.; Rutherford, Brian N. - In: Industrial marketing management : the international … 51 (2015), pp. 158-170
Persistent link: https://www.econbiz.de/10011422822
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Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 42 (2013) 4, pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
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Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj; Dingus, Rebecca; Hu, Michael Y.; Krush, … - In: Industrial marketing management : the international … 53 (2016), pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
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AI-based innovation in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Petrescu, Maria; Krishen, Anjala S.; Kachen, Sheen; … - In: Industrial marketing management : the international … 103 (2022), pp. 61-72
Persistent link: https://www.econbiz.de/10013255691
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Facilitating artificial intelligence powered supply chain analytics through alliance management during the pandemic crises in the B2B context
Dubey, Rameshwar; Bryde, David J.; Blome, Constantin; … - In: Industrial marketing management : the international … 96 (2021), pp. 135-146
Persistent link: https://www.econbiz.de/10013194593
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How transitioning to Industry 4.0 promotes circular product lifetimes
Ertz, Myriam; Sun, Shouheng; Boily, E.; Kubiat, P.; … - In: Industrial marketing management : the international … 101 (2022), pp. 125-140
Persistent link: https://www.econbiz.de/10013197747
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Artificial intelligence as an enabler of B2B marketing : a dynamic capabilities micro-foundations approach
Mikalef, Patrick; Conboy, Kieran; Krogstie, John - In: Industrial marketing management : the international … 98 (2021), pp. 80-92
Persistent link: https://www.econbiz.de/10013206355
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Setting B2B digital marketing in artificial intelligence-based CRMs : a review and directions for future research
Saura, José Ramón; Ribeiro Soriano, Domingo; Palacios … - In: Industrial marketing management : the international … 98 (2021), pp. 161-178
Persistent link: https://www.econbiz.de/10013206361