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The strategic role of relational capabilities in the business-to-business service profit chain
Theoharakis, Vasilis; Sajtos, Laszlo; Hooley, Graham J. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 914-924
Persistent link: https://www.econbiz.de/10003924785
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The contingent effect of product relatedness on B2B firms pricing strategy : evidence from India
Batsakis, Georgios; Theoharakis, Vasilis; Azar, Goudarz; … - In: Industrial marketing management : the international … 83 (2019), pp. 266-274
Persistent link: https://www.econbiz.de/10012146629
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Organizational resources enabling service responsiveness: Evidence from Greece
Theoharakis, Vasilis; Hooley, Graham - In: Industrial marketing management : the international … 32 (2003) 8, pp. 695-702
Persistent link: https://www.econbiz.de/10006251095
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The strategic role of relational capabilities in the business-to-business service profit chain
Theoharakis, Vasilis; Sajtos, Laszlo; Hooley, Graham - In: Industrial marketing management : the international … 38 (2009) 8, pp. 914-924
Persistent link: https://www.econbiz.de/10008332354
Cover Image
The strategic role of relational capabilities in the business-to-business service profit chain
Theoharakis, Vasilis; Sajtos, Laszlo; Hooley, Graham - In: Industrial marketing management : the international … 38 (2009) 8, pp. 914-925
Persistent link: https://www.econbiz.de/10008889838