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Driving sustainability in emerging markets : the leading role of multinationals
Elg, Ulf; Melén Hånell, Sara - In: Industrial marketing management : the international … 114 (2023), pp. 211-225
Persistent link: https://www.econbiz.de/10014433448
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Toward a social fitness perspective on contract design : contract legitimacy and influence strategy
Li, Xiaoling; Ren, Xingyao; Qian, Liping; Su, Chenting - In: Industrial marketing management : the international … 85 (2020), pp. 254-268
Persistent link: https://www.econbiz.de/10012212162
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
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Network mobilizers and target firms : the case of saving the Baltic Sea
Ritvala, Tiina; Salmi, Asta - In: Industrial marketing management : the international … 40 (2011) 6, pp. 887-898
Persistent link: https://www.econbiz.de/10009348548
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The sustainability syndicate : shared responsibility in a trans-organizational business model
Seshadri, Sudhindra - In: Industrial marketing management : the international … 42 (2013) 5, pp. 765-772
Persistent link: https://www.econbiz.de/10010211325
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Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
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Business of business is more than business : managing during the Covid crisis
Sheth, Jagdish N. - In: Industrial marketing management : the international … 88 (2020), pp. 261-264
Persistent link: https://www.econbiz.de/10012285363
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Managing corporate-government relationships in a multi-cultural setting : how political corporate social responsibility (PCSR) as a response to legitimacy pressures affects firm re...
Wei, Jiuchang; Liu, Tingting; Chavez, Daniel E.; Chen, … - In: Industrial marketing management : the international … 89 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012289087
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Editorial: exploring the market side of corporate environmentalism : reputation, legitimacy and stakeholders' engagement
Martín de Castro, Gregorio - In: Industrial marketing management : the international … 92 (2021), pp. 289-294
Persistent link: https://www.econbiz.de/10012491075
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Does corporate social responsibility matter even in the B2B market? : effect of B2B CSR on customer trust
Han, Sang-Lin; Lee, Jong Won - In: Industrial marketing management : the international … 93 (2021), pp. 115-123
Persistent link: https://www.econbiz.de/10012501940