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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
19
Journal of Business Research
10
International Marketing Review
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing management : MM
6
Business horizons
5
European Journal of Marketing
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Journal of advertising research
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European journal of marketing : EJM
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International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of Product & Brand Management
4
Journal of marketing communications
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The journal of contemporary issues in business and government
4
International Journal of Public Sector Management
3
Journal of international consumer marketing
3
Consumer perception of product risks and benefits
2
Corporate Communications: An International Journal
2
Corporate communications : an international journal
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Der Markt : international journal of marketing
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International journal of public sector management : IJPSM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of Communication Management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of customer behaviour
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Journal of general management
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Journal of global marketing
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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The service industries journal
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Benchmarking : an international journal ; BIJ
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Benchmarking: An International Journal
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Dienstleistungscontrolling
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Dienstleistungsinnovationen
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Discussion paper series
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Corporate reputation in the People’s Republic of China : a B2B perspective
Ewing, Michael
;
Windisch, Lydia
;
Newton, Fiona J.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 728-736
Persistent link: https://www.econbiz.de/10008737512
Saved in:
2
Corporate reputation in the People’s Republic of China: A B2B perspective
Ewing, Michael T.
;
Windisch, Lydia
;
Newton, Fiona J.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 728-737
Persistent link: https://www.econbiz.de/10008433467
Saved in:
3
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Saved in:
4
Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion
;
Dubelaar, Chris
;
Ewing, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
Saved in:
5
Resolving contradictions in instiutional demand through loose coupling
Newton, Joshua D.
;
Ewing, Michael
;
Collier, Paul
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 747-753
Persistent link: https://www.econbiz.de/10010404133
Saved in:
6
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
7
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
8
Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni
;
Stakhovych, Stanislav
;
Ewing, …
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
Saved in:
9
Text-mining 10-K (annual) reports : a guide for B2B marketing research
Cooper, Holly B.
;
Ewing, Michael
;
Mishra, Sagarika
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 204-211
Persistent link: https://www.econbiz.de/10014230757
Saved in:
10
Understanding B2B and the Web: the acceleration of coordination and motivation
Berthon, Pierre
;
Ewing, Michael
;
Pitt, Leyland
;
Naudé, …
- In:
Industrial marketing management : the international …
32
(
2003
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10006253862
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