Narrow search
Showing 1 - 6 of 6
Cover Image
Data and resource maximization in business-to-business marketing experiments : methodological insights from data partitioning
Lim, Weng Marc; Ahmed, Pervaiz K.; Ali, M. Yunus - In: Industrial marketing management : the international … 76 (2019), pp. 136-143
Persistent link: https://www.econbiz.de/10011990747
Cover Image
The relationship between marketing agility and financial performance under different levels of market turbulence
Zhou, Jing; Mavondo, Felix T.; Saunders, Stephen Graham - In: Industrial marketing management : the international … 83 (2019), pp. 31-41
Persistent link: https://www.econbiz.de/10012146607
Cover Image
Entrepreneurship : its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
Nasution, Hanny N.; Mavondo, Felix T.; Matanda, … - In: Industrial marketing management : the international … 40 (2011) 3, pp. 336-345
Persistent link: https://www.econbiz.de/10008991589
Cover Image
Capabilities, innovation and competitive advantage
Weerawardena, Jay; Mavondo, Felix T. - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1220-1223
Persistent link: https://www.econbiz.de/10009410669
Cover Image
Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
Nasution, Hanny N.; Mavondo, Felix T.; Matanda, … - In: Industrial marketing management : the international … 40 (2011) 3, pp. 336-346
Persistent link: https://www.econbiz.de/10008884381
Cover Image
Capabilities, innovation and competitive advantage
Weerawardena, Jay; Mavondo, Felix T. - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1220-1224
Persistent link: https://www.econbiz.de/10009806448