Narrow search
Showing 1 - 10 of 45
Cover Image
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Cover Image
More than one way to persist : unpacking the nature of salesperson persistence to understand its effects on performance
Chaker, Nawar N.; Zablah, Alex R.; Noble, Charles H. - In: Industrial marketing management : the international … 71 (2018), pp. 171-188
Persistent link: https://www.econbiz.de/10011871438
Cover Image
Empowering the underdog : soft power in the development of collective institutional entrepreneurship in business markets
Van Bockhaven, Wouter; Matthyssens, Paul; Vandenbempt, Koen - In: Industrial marketing management : the international … 48 (2015), pp. 174-186
Persistent link: https://www.econbiz.de/10011346673
Cover Image
Shaping market systems for social change in emerging economies
Kullak, Franziska S.; Fehrer, Julia; Baker, Jonathan J.; … - In: Industrial marketing management : the international … 100 (2022), pp. 19-35
Persistent link: https://www.econbiz.de/10013206401
Cover Image
New value creation in business networks : the role of collective action in constructing system-level goals
Matinheikki, Juri; Pesonen, Teemu; Artto, Karlos; … - In: Industrial marketing management : the international … 67 (2017), pp. 122-133
Persistent link: https://www.econbiz.de/10011822039
Cover Image
Technological capability, social capital and the launch strategy for innovative products
Hsieh, Ming-Hung; Tsai, Kuen-Hung - In: Industrial marketing management : the international … 36 (2007) 4, pp. 493-502
Persistent link: https://www.econbiz.de/10003469163
Cover Image
Stay in or get out the Janus? : the maintenance of multiplex relationships between buyers and sellers
Zerbini, Fabrizio; Castaldo, Sandro - In: Industrial marketing management : the international … 36 (2007) 7, pp. 941-954
Persistent link: https://www.econbiz.de/10003532894
Cover Image
Social and organizational capital : building the context for innovation
Carmona-Lavado, Antonio; Cuevas-Rodríguez, Gloria; … - In: Industrial marketing management : the international … 39 (2010) 4, pp. 681-690
Persistent link: https://www.econbiz.de/10003984007
Cover Image
Trust and forms of capital in business-to-business activities and relationships
Finch, John H.; Wagner, Beverly; Hynes, Niki - In: Industrial marketing management : the international … 39 (2010) 6, pp. 1019-1027
Persistent link: https://www.econbiz.de/10008655032
Cover Image
The network perspective and the internationalization of small and medium sized software firms from Syria
Ibeh, Kevin; Kasem, Laila - In: Industrial marketing management : the international … 40 (2011) 3, pp. 358-367
Persistent link: https://www.econbiz.de/10008991587