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The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Ozdemir, Sena; Kandemir, Destan; Eng, Teck Yong - In: Industrial marketing management : the international … 64 (2017), pp. 25-35
Persistent link: https://www.econbiz.de/10011738309
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Do resource differences between manufacturers and suppliers help or hinder product innovation of manufacturers? : the moderating role of trust and contracts
Bao, Yongchuan; Li, Yuan; Pang, Changwei; Bao, Yeqing; … - In: Industrial marketing management : the international … 64 (2017), pp. 79-90
Persistent link: https://www.econbiz.de/10011738378
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Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.; Sommer, Anita Friis - In: Industrial marketing management : the international … 59 (2016), pp. 167-180
Persistent link: https://www.econbiz.de/10011622919
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Customer engagement design in industrial innovation
Hollebeek, Linda D.; Keeling, Debbie I.; Ruyter, Ko de - In: Industrial marketing management : the international … 106 (2022), pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
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Purchasing involvement in new product development : an absorptive capacity perspective
Picaud-Bello, Katia; Johnsen, Thomas E.; Calvi, Richard - In: Industrial marketing management : the international … 104 (2022), pp. 150-166
Persistent link: https://www.econbiz.de/10013326924
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Capabilities for data-driven innovation in B2B industrial companies
Eriksson, Taina; Heikkilä, Marikka - In: Industrial marketing management : the international … 111 (2023), pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
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How inter-firm cooperation and conflicts in industrial clusters influence new product development performance? : the role of firm innovation capability
Xu, Rui; Wu, Jianlin; Gu, Jibao; Raza-Ullah, Tatbeeq - In: Industrial marketing management : the international … 111 (2023), pp. 229-241
Persistent link: https://www.econbiz.de/10014369267
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Industrial service innovation : exploring the transformation process to digital servitization in industrial goods companies
Soellner, Stephan; Helm, Roland; Klee, Patrick; Endres, … - In: Industrial marketing management : the international … 117 (2024), pp. 288-303
Persistent link: https://www.econbiz.de/10014531341
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The timing of diverse external stakeholder involvement during interfirm open innovation : the effects on new product speed to market and product lifespan
Fisher, Gregory J.; John-Mariadoss, Babu; Kuzmich, Daniel; … - In: Industrial marketing management : the international … 117 (2024), pp. 386-401
Persistent link: https://www.econbiz.de/10014531392
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Is customer loyalty vulnerability-based? : an empirical study of a Chinese capital-intensive manufacturing industry
Wong, Yiu-hing; Chan, Ricky Y. K.; Ngai, E. W. T.; … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 83-93
Persistent link: https://www.econbiz.de/10003810425