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Editorial: Social network analysis in marketing : a step-by-step guide for researchers
Zaefarian, Ghasem; Misra, Shekhar; Koval, Mariia; … - In: Industrial marketing management : the international … 107 (2022), pp. A11-A24
Persistent link: https://www.econbiz.de/10014230234
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Understanding salespeople's learning experiences through blogging : a social learning approach
Rollins, Minna; Nickell, David; Wei, Jack - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1063-1069
Persistent link: https://www.econbiz.de/10010410584
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Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
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Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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Tension in a value co-creation context : a network case study
Tóth, Zsófia; Peters, Linda D.; Pressey, Andrew; … - In: Industrial marketing management : the international … 70 (2018), pp. 34-45
Persistent link: https://www.econbiz.de/10011863745
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The development of B2B social networking capabilities
Cartwright, Severina; Davies, Iain A. - In: Industrial marketing management : the international … 106 (2022), pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
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Can guanxi be created in Sino-Western relationships? : an assessment of Western firms trading with China using the GRX scale
Berger, Ron; Herstein, Ram; Silbinger, Avi; Barnes, … - In: Industrial marketing management : the international … 47 (2015), pp. 166-174
Persistent link: https://www.econbiz.de/10011313547
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When business networks "kill" social networks : a case study in Bangladesh
Jackson, Laurel; Young, Louise - In: Industrial marketing management : the international … 58 (2016), pp. 148-161
Persistent link: https://www.econbiz.de/10011549377
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The "visible hand" behind cooperation in franchising : a model of franchisor practices that influence cooperation within social networks
Yakimova, Raisa; Owens, Martin; Freeman, Susan - In: Industrial marketing management : the international … 94 (2021), pp. 66-89
Persistent link: https://www.econbiz.de/10012513121
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Start-ups and networks : interactive perspectives and a research agenda
Baraldi, Enrico; Havenvid, Malena Ingemansson; Linné, Åse - In: Industrial marketing management : the international … 80 (2019), pp. 58-67
Persistent link: https://www.econbiz.de/10012064330