//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Website interactivity and bran...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
406
Relationship marketing
406
Lieferantenmanagement
314
Supplier relationship management
314
B-to-B-Marketing
260
Business-to-business marketing
260
Consumer behaviour
124
Konsumentenverhalten
124
Brand management
107
Markenführung
107
China
105
Marketing management
82
Marketingmanagement
82
Social Web
71
Social web
71
Internet marketing
69
Online-Marketing
69
Brand image
64
Markenimage
64
Firm performance
59
Unternehmenserfolg
59
Salespeople
56
Verkaufspersonal
56
Business network
55
Unternehmensnetzwerk
55
Customer value
53
Kundenwert
53
Confidence
46
Innovation
46
Selling
46
Verkauf
46
Vertrauen
46
Customer satisfaction
43
Kundenzufriedenheit
43
Betriebliche Wertschöpfung
41
Customer integration
41
E-commerce
41
Electronic Commerce
41
Kundenintegration
41
Value creation
41
more ...
less ...
Online availability
All
Undetermined
412
Free
8
Type of publication
All
Article
675
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
679
Aufsatz in Zeitschrift
679
Conference paper
13
Konferenzbeitrag
13
Collection of articles of several authors
6
Sammelwerk
6
Case study
4
Fallstudie
4
Interview
1
more ...
less ...
Language
All
English
679
Undetermined
1
Author
All
Naudé, Peter
9
Terho, Harri
9
Christodoulides, George
8
Agnihotri, Raj
7
Casidy, Riza
7
La Rocca, Antonella
7
Sharma, Arun
7
Andersen, Poul Houman
6
Eggert, Andreas
6
Ewing, Michael
6
Keränen, Joona
6
Lindgreen, Adam
6
Mohan, Mayoor
6
Ritter, Thomas
6
Snehota, Ivan
6
Zhou, Kevin Zheng
6
Brown, Brian P.
5
Frow, Pennie
5
Gupta, Suraksha
5
Itani, Omar S.
5
Kumar, V.
5
Liu, Yi
5
Nyadzayo, Munyaradzi W.
5
Payne, Adrian
5
Ruyter, Ko de
5
Zhang, Chuang
5
Aarikka-Stenroos, Leena
4
Abosag, Ibrahim
4
Barnes, Bradley R.
4
Chaker, Nawar N.
4
Feng, Taiwen
4
Haas, Alexander
4
Henneberg, Stephan
4
Jaakkola, Elina
4
Johnston, Wesley J.
4
Kim, Kyung Hoon
4
Kleinaltenkamp, Michael
4
Lacoste, Sylvie
4
Li, Yuan
4
Lussier, Bruno
4
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2,823
Journal of retailing and consumer services
2,131
China economic review : an international journal
1,633
SpringerLink / Bücher
1,334
NBER working paper series
1,203
Working paper / National Bureau of Economic Research, Inc.
1,014
International journal of hospitality management
1,005
Energy economics
981
NBER Working Paper
908
Issues & studies : a social science quarterly on China, Taiwan, and East Asian affairs
859
Applied economics
836
International journal of consumer studies
786
Technological forecasting & social change : an international journal
771
Finance research letters
770
Psychology & marketing
764
The journal of brand management : an international journal
694
Tourism management : research, policies, practice
687
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
633
Discussion paper series / IZA
626
China & world economy
625
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
Applied economics letters
612
International review of economics & finance : IREF
603
Asian Agricultural Research
600
European Journal of Marketing
579
Springer eBook Collection
560
The Chinese economy
560
Journal of business ethics : JOBE
558
Economic modelling
556
Pacific-Basin finance journal
555
IZA Discussion Papers
540
Journal of travel and tourism marketing
535
The journal of product & brand management
510
The China quarterly : an international journal for the study of China
498
Asia Pacific journal of marketing and logistics
489
Journal of Consumer Marketing
477
European journal of marketing : EJM
473
Management science : journal of the Institute for Operations Research and the Management Sciences
461
IZA Discussion Paper
457
more ...
less ...
Source
All
ECONIS (ZBW)
680
Showing
1
-
10
of
680
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
2
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
3
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
4
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
5
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
6
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
7
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
8
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
9
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
10
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->