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Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan; Ind, Nicholas - In: Industrial marketing management : the international … 112 (2023), pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
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Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.; Adomako, Samuel; Mai Dong Tran - In: Industrial marketing management : the international … 108 (2023), pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
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Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.; Matanda, Margaret Jekanyika; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
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Franchising brand benefits : an integrative perspective
Ghantous, Nabil; Christodoulides, George - In: Industrial marketing management : the international … 91 (2020), pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
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B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari; Ismagiliova, Elvira; Oikarinen, Eeva-Liisa - In: Industrial marketing management : the international … 89 (2020), pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
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The role of ethics in business-to-business marketing : an exploratory review and research agenda
Anand, Amitabh; Bowen, Melanie; Spivack, April J.; … - In: Industrial marketing management : the international … 115 (2023), pp. 421-438
Persistent link: https://www.econbiz.de/10014455290
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Coopetitive branding : definition, typology, benefits and risks
Chiambaretto, Paul; Gurău, Călin; Le Roy, Frédéric - In: Industrial marketing management : the international … 57 (2016), pp. 86-96
Persistent link: https://www.econbiz.de/10011548679
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Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina; Cohen, Geraldine - In: Industrial marketing management : the international … 57 (2016), pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
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Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720