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Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 81 (2019), pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
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Challenges in gaining supply chain competitiveness : supplier response strategies and determinants
O'Connor, Neale G.; Yang, Zhilin; Jiang, Ling - In: Industrial marketing management : the international … 72 (2018), pp. 138-151
Persistent link: https://www.econbiz.de/10011887318
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
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A sensemaking perspective on coopetition
Lundgren-Henriksson, Eva-Lena; Kock, Sören - In: Industrial marketing management : the international … 57 (2016), pp. 97-108
Persistent link: https://www.econbiz.de/10011548681
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Organizing and strategizing in changing networks : contributions to theory, methodology and management
Freytag, Per V.; Munksgaard, Kristin B.; Clarke, Ann … - In: Industrial marketing management : the international … 58 (2016), pp. 4-10
Persistent link: https://www.econbiz.de/10011549355
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Coopetition in a headwind - the interplay of sensemaking, sensegiving, and middle managerial emotional response in coopetitive strategic change development
Lundgren-Henriksson, Eva-Lena; Kock, Sören - In: Industrial marketing management : the international … 58 (2016), pp. 20-34
Persistent link: https://www.econbiz.de/10011549361
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Coopetition strategy as interrelated praxis and practices on multiple levels
Tidström, Annika; Rajala, Anni - In: Industrial marketing management : the international … 58 (2016), pp. 35-44
Persistent link: https://www.econbiz.de/10011549363
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Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market
Gabrielsson, Mika; Seppäla, Tomi; Gabrielsson, Peter - In: Industrial marketing management : the international … 54 (2016), pp. 141-153
Persistent link: https://www.econbiz.de/10011478750