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Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas; Klein, Jan F.; Merfeld, Katrin - In: Industrial marketing management : the international … 119 (2024), pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
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How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
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Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 93 (2021), pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
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Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 92 (2021), pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
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Trust production and privacy concerns on the Internet - A framework based on relationship marketing and social exchange theory
Luo, Xueming - In: Industrial marketing management : the international … 31 (2002) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10006269883