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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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Allocation of salespeople's resources for generating new sales opportunities across four types of customers
Nguyen, Thuy D.; Paswan, Audhesh; Dubinsky, Alan J. - In: Industrial marketing management : the international … 68 (2018), pp. 114-131
Persistent link: https://www.econbiz.de/10011822140
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Valuable strategy and firm performance in the O2O competition
Pei, Zhi; Paswan, Audhesh; Camp, Kerri - In: Industrial marketing management : the international … 85 (2020), pp. 167-179
Persistent link: https://www.econbiz.de/10012212135
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B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod; Rokonuzzaman, Md; Paswan, Audhesh; … - In: Industrial marketing management : the international … 108 (2023), pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
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Buyer opportunism in business-to-business exchange
Hawkins, Timothy G.; Pohlen, Terrance L.; Prybutok, … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1266-1278
Persistent link: https://www.econbiz.de/10010227759