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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
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The reinforcing effect of a firm's customer orientation and supply-base orientation on performance
Ziggers, Gerrit Willem
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 18-26
Persistent link: https://www.econbiz.de/10011447485
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