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Beyond the retention-acquisition trade-off : capabilities of ambidextrous sales organizations
Nijssen, E. J.; Guenzi, Paolo; Borgh, Michel van der - In: Industrial marketing management : the international … 64 (2017), pp. 1-13
Persistent link: https://www.econbiz.de/10011738300
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Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna - In: Industrial marketing management : the international … 45 (2015), pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
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Why are you really losing sales opportunities? : a buyers' perspective on the determinants of key account sales failures
Friend, Scott B.; Curasi, Carolyn Folkman; Boles, James S. - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1124-1135
Persistent link: https://www.econbiz.de/10010439596
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How do the combinations of sales control systems influence sales performance? : the mediating roles of distinct customer-oriented behaviors
Zang, Zhimei; Liu, Dong; Zheng, Yaqin; Chen, Chuanming - In: Industrial marketing management : the international … 84 (2020), pp. 287-297
Persistent link: https://www.econbiz.de/10012162594
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Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem; Najafi-Tavani, Zhaleh; Henneberg, Stephan - In: Industrial marketing management : the international … 53 (2016), pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
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Is advertising an underappreciated driver of sales growth in B2B markets? : theoretical perspectives and empirical evidence
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 87 (2020), pp. 76-89
Persistent link: https://www.econbiz.de/10012285136
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A multidimensional perspective of business-to-business sales success : a meta-analytic review
Ohiomah, Alhassan; Benyoucef, Morad; Andreev, Pavel - In: Industrial marketing management : the international … 90 (2020), pp. 435-452
Persistent link: https://www.econbiz.de/10012321908
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Sales compensation plan type and sales opportunity coverage : "double-edged" sword effects on sales performance
Claro, Danny Pimentel; Plouffe, Christopher R.; Vieira, … - In: Industrial marketing management : the international … 113 (2023), pp. 153-167
Persistent link: https://www.econbiz.de/10014433584
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Organizational innovativeness and firm performance : does sales management matter?
Groza, Mark D.; Zmich, Louis J.; Rajabi, Reza - In: Industrial marketing management : the international … 97 (2021), pp. 10-20
Persistent link: https://www.econbiz.de/10013206304
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366