Narrow search
Showing 1 - 10 of 247
Cover Image
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Cover Image
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Cover Image
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza; Nyadzayo, Munyaradzi W.; Mohan, Mayoor; … - In: Industrial marketing management : the international … 72 (2018), pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Cover Image
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian; Windahl, Charlotta; Kindström, … - In: Industrial marketing management : the international … 45 (2015), pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Cover Image
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris; Kowalkowski, Christian; Benedettini, Ornella - In: Industrial marketing management : the international … 83 (2019), pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Cover Image
Incorporating human resource management initiatives into customer services : empirical evidence from Chinese manufacturing firms
Feng, Taiwen; Wang, Dan; Prajogo, Daniel - In: Industrial marketing management : the international … 43 (2014) 1, pp. 126-135
Persistent link: https://www.econbiz.de/10010359366
Cover Image
Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang; Loveland, James M. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
Cover Image
Non-linear relationship between industrial service offering and sales growth : the moderating role of network capabilities
Kohtamäki, Marko; Partanen, Jukka; Parida, Vinit; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1374-1385
Persistent link: https://www.econbiz.de/10010227738
Cover Image
Pathways of development of dynamic capabilities for servitization transformation : a longitudinal multi-case study
Castka, Pavel; Donovan, Julie; Sousa, Rui - In: Industrial marketing management : the international … 116 (2024), pp. 66-81
Persistent link: https://www.econbiz.de/10014456180
Cover Image
Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms
Rapaccini, Mario; Saccani, Nicola; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 88 (2020), pp. 225-237
Persistent link: https://www.econbiz.de/10012285359