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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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The role of dynamic capabilities and strategic agility of B2B high-tech small and medium-sized enterprises during COVID-19 pandemic : exploratory case studies from Finland
Zahoor, Nadia; Golgeci, Ismail; Haapanen, Lauri; Ali, Imran - In: Industrial marketing management : the international … 105 (2022), pp. 502-514
Persistent link: https://www.econbiz.de/10013494034
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Antecedents and consequence of organizational unlearning : evidence from China
Lyu, Chongchong; Yang, Jianjun; Zhang, Feng; Teo, … - In: Industrial marketing management : the international … 84 (2020), pp. 261-270
Persistent link: https://www.econbiz.de/10012162579
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Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market
Gabrielsson, Mika; Seppäla, Tomi; Gabrielsson, Peter - In: Industrial marketing management : the international … 54 (2016), pp. 141-153
Persistent link: https://www.econbiz.de/10011478750
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A contingent view of institutional environment, firm capability, and innovation performance of emerging multinational enterprises
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang; Lei, Chun Kwok - In: Industrial marketing management : the international … 82 (2019), pp. 148-157
Persistent link: https://www.econbiz.de/10012128015
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Alliance proactiveness and firm performance in an emerging economy
Yang, Wei; Meyer, Klaus - In: Industrial marketing management : the international … 82 (2019), pp. 226-237
Persistent link: https://www.econbiz.de/10012128065
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The role of cocreation and dynamic capabilities in service provision and performance : a configurational study
Wilden, Ralf; Gudergan, Siegfried; Akaka, M. A.; … - In: Industrial marketing management : the international … 78 (2019), pp. 43-57
Persistent link: https://www.econbiz.de/10012026097
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How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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The impact of aligning business, IT, and marketing strategies on firm performance
Al-Surmi, Abdulrahman; Cao, Guangming; Duan, Yanqing - In: Industrial marketing management : the international … 84 (2020), pp. 39-49
Persistent link: https://www.econbiz.de/10012162452
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Understanding firms' relative strategic emphases : an entrepreneurial orientation explanation
Wang, Xinchun; Dass, Mayukh; Arnett, Dennis B.; Yu, Xiaoyu - In: Industrial marketing management : the international … 84 (2020), pp. 151-164
Persistent link: https://www.econbiz.de/10012162490