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Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco; Gebauer, Heiko - In: Industrial marketing management : the international … 89 (2020), pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
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Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim; Matthyssens, Paul; Van Bockhaven, Wouter - In: Industrial marketing management : the international … 60 (2017), pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
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Service design for digital servitization : facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Iriarte, Ion; Hoveskog, Maya; Hien Nguyen Ngoc; … - In: Industrial marketing management : the international … 110 (2023), pp. 96-116
Persistent link: https://www.econbiz.de/10014306709
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Industrial service innovation : exploring the transformation process to digital servitization in industrial goods companies
Soellner, Stephan; Helm, Roland; Klee, Patrick; Endres, … - In: Industrial marketing management : the international … 117 (2024), pp. 288-303
Persistent link: https://www.econbiz.de/10014531341
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The journey from goods-dominant logic to service-dominant logic : a case study with a global technology manufacturer
Hartwig, Kea; Saldern, Lewin von; Jacob, Frank - In: Industrial marketing management : the international … 95 (2021), pp. 85-98
Persistent link: https://www.econbiz.de/10012588304
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Paradoxes in servitization : a processual perspective
Dmitrijeva, Jekaterina; Schroeder, Andreas; Bigdeli, … - In: Industrial marketing management : the international … 101 (2022), pp. 141-152
Persistent link: https://www.econbiz.de/10013197767
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CO2 reduction through digital transformation in long-haul transportation : institutional entrepreneurship to unlock product-service system innovation
Haftor, Darek M.; Costa Climent, Ricardo - In: Industrial marketing management : the international … 94 (2021), pp. 115-127
Persistent link: https://www.econbiz.de/10012513130
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Capabilities supporting digital servitization : a multi-actor perspective
Marcon, Érico; Marcon, Arthur; Ayala, Néstor Fabián; … - In: Industrial marketing management : the international … 103 (2022), pp. 97-116
Persistent link: https://www.econbiz.de/10013255686
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Enlightening the dynamic capabilities of design thinking in fostering digital transformation
Magistretti, Stefano; Pham, Cristina Tu Anh; Dell'Era, … - In: Industrial marketing management : the international … 97 (2021), pp. 59-70
Persistent link: https://www.econbiz.de/10013206307
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Building mutual trust in collaborative green NPD : evidence from China's digital infrastructure
Yu, Jiang; Chen, Feng; Guan, Kaixuan; Zhang, Yue - In: Industrial marketing management : the international … 97 (2021), pp. 245-257
Persistent link: https://www.econbiz.de/10013206334