//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A road to preserving biodivers...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
B2B
1
B2C
1
Beziehungsmarketing
1
Brand architecture
1
Brand extension
1
Brand management
1
Business-to-business marketing
1
Corporate brands
1
Lieferantenmanagement
1
Markenarchitektur
1
Markenführung
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Product extension
1
Profit
1
Relationship marketing
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Eisingerich, Andreas B
1
Foscht, Thomas
1
Liu, Yeyi
1
Tsai, Huei-Ting
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of service research : JSR
6
Journal of business research : JBR
5
Journal of marketing
4
MIT sloan management review
4
Business horizons
3
Journal of international marketing
3
AMS review : official publication of the Academy of Marketing Science
2
California management review : CMR
2
Harvard-Business-Manager : das Wissen der Besten
2
Jena Economic Research Papers
2
Journal of service research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
California management review
1
Electronic commerce research
1
Handbook of research on innovation and entrepreneurship
1
Industry and Innovation
1
Industry and innovation
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jena economic research papers
1
Journal of consumer behaviour
1
Journal of operations management
1
Journal of retailing and consumer services
1
Munich Reprints in Economics
1
Operations research, Management science : OR MS ; the international literature digest
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The Routledge companion to contemporary brand management
1
The international review of retail, distribution and consumer research
1
Working paper series
1
Working papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->