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Building markets for clean technologies : controversies, environmental concerns and economic worth
Doganova, Liliana; Karnøe, Peter - In: Industrial marketing management : the international … 44 (2015), pp. 22-31
Persistent link: https://www.econbiz.de/10010481971
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Changing the rules of the game : business responses to new regulation
Veal, Gareth J.; Mouzas, Stefanos - In: Industrial marketing management : the international … 40 (2011) 2, pp. 290-300
Persistent link: https://www.econbiz.de/10008934042
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Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.; Leonidou, Constantinos N.; … - In: Industrial marketing management : the international … 43 (2014) 4, pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
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Editorial: exploring the market side of corporate environmentalism : reputation, legitimacy and stakeholders' engagement
Martín de Castro, Gregorio - In: Industrial marketing management : the international … 92 (2021), pp. 289-294
Persistent link: https://www.econbiz.de/10012491075
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What contributes to the enhanced use of customer, competition and technology knowledge for product innovation performance? : a survey of multinational industrial companies subsidia...
Zhang, Junfeng; Hoenig, Scott; Di Benedetto, C. Anthony; … - In: Industrial marketing management : the international … 38 (2009) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10003848016
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Firm survival through a crisis : the influence of market orientation, marketing innovation and business strategy
Naidoo, Vikash - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1311-1320
Persistent link: https://www.econbiz.de/10008807123
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Key supplier relationships and product introduction success : the moderating roles of self-enforcement and interdependence between buyer and supplier
Wu, Jie; Wu, Zefu - In: Industrial marketing management : the international … 46 (2015), pp. 183-192
Persistent link: https://www.econbiz.de/10011286959
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The influence of leadership on product and process innovations in China : the contingent role of knowledge acquisition capability
Chang, Jeanine; Bai, Xuan; Li, Julie Juan - In: Industrial marketing management : the international … 50 (2015), pp. 18-29
Persistent link: https://www.econbiz.de/10011411666
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Building mutual trust in collaborative green NPD : evidence from China's digital infrastructure
Yu, Jiang; Chen, Feng; Guan, Kaixuan; Zhang, Yue - In: Industrial marketing management : the international … 97 (2021), pp. 245-257
Persistent link: https://www.econbiz.de/10013206334
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Does R&D intensity promote the adoption of circular supply chain management? : evidence from China
Chen, Xiaohong; Chen, Lujie; Jiang, Mengqi; Yan, Ji - In: Industrial marketing management : the international … 99 (2021), pp. 153-166
Persistent link: https://www.econbiz.de/10013206392