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Relational factors and performance of agrifood chains in Kenya
Mutonyi, Sarah; Beukel, Karin; Hjortsø, Carsten Nico - In: Industrial marketing management : the international … 74 (2018), pp. 175-186
Persistent link: https://www.econbiz.de/10011942305
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B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.; Kemp, Elyria; Osakwe, Christian Nedu; … - In: Industrial marketing management : the international … 109 (2023), pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
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Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles; Enyinda, Chris I.; Fadahunsi, Akinola - In: Industrial marketing management : the international … 116 (2024), pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
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Impression management and leadership in failing or failed business-to-business firms during and post-COVID-19 : empirical insights from Africa
Alo, Obinna; Ali, Imran; Zahoor, Nadia; Arslan, Ahmad; … - In: Industrial marketing management : the international … 113 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014433592
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B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea
Di Benedetto, C. Anthony; Song, Michael - In: Industrial marketing management : the international … 37 (2008) 7, pp. 863-872
Persistent link: https://www.econbiz.de/10003781861
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Keys to new product success and failure
Link, Peter L. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10001047531
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The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung; Chou, Christine; Kuo, Jyh-huei - In: Industrial marketing management : the international … 37 (2008) 8, pp. 884-894
Persistent link: https://www.econbiz.de/10003793429
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Market orientation and new-to-the-world products : exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário Gomes; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10003810427
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A multilevel investigation of factors influencing creativity in NPD teams
Tu, Chiayu - In: Industrial marketing management : the international … 38 (2009) 1, pp. 119-126
Persistent link: https://www.econbiz.de/10003810431