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A platform approach in solution business : how platform openness can be used to control solution networks
Wei, Ruiqi; Geiger, Susi; Vize, Róisín - In: Industrial marketing management : the international … 83 (2019), pp. 251-265
Persistent link: https://www.econbiz.de/10012146628
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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Developing and leveraging platforms in a traditional industry : an orchestration and co-creation perspective
Tian, Jiamian; Vanderstraeten, Johanna; Matthyssens, Paul - In: Industrial marketing management : the international … 92 (2021), pp. 14-33
Persistent link: https://www.econbiz.de/10012490924
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Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria; Messeni Petruzzelli, Antonio; … - In: Industrial marketing management : the international … 119 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
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Unravelling the dark side of sharing economy : managing and sustaining B2B relationships on digital platforms
Rana, Nripendra P.; Kar, Arpan Kumar; Gupta, Manish; … - In: Industrial marketing management : the international … 113 (2023), pp. A4-A10
Persistent link: https://www.econbiz.de/10014433580
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Copycats among underdogs : echoing the sharing economy business model
Geissinger, Andrea; Laurell, Christofer; Öberg, Christina - In: Industrial marketing management : the international … 96 (2021), pp. 287-299
Persistent link: https://www.econbiz.de/10013194586
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B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
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The plurality of co-existing business models : investigating the complexity of value drivers
Benson-Rea, Maureen; Brodie, Roderick J.; Sima, Herbert - In: Industrial marketing management : the international … 42 (2013) 5, pp. 717-729
Persistent link: https://www.econbiz.de/10010211339
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Platforms in service-driven manufacturing : leveraging complexity by connecting, sharing, and integrating
Eloranta, Ville; Turunen, Taija - In: Industrial marketing management : the international … 55 (2016), pp. 178-186
Persistent link: https://www.econbiz.de/10011503660
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From channel integration to platform integration : capabilities required in hospitality
Bahar, Varqa Shamsi; Nenonen, Suvi; Starr, Richard G., Jr. - In: Industrial marketing management : the international … 94 (2021), pp. 19-40
Persistent link: https://www.econbiz.de/10012513126