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Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu; Xiao, Yazhen - In: Industrial marketing management : the international … 86 (2020), pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
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Product radicalness and firm performance in B2B marketing : a moderated mediation model
Carmona-Lavado, Antonio; Gopalakrishnan, Shanthi; … - In: Industrial marketing management : the international … 85 (2020), pp. 58-68
Persistent link: https://www.econbiz.de/10012211983
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Client dependence and vendor innovation : the moderating role of organizational culture
Gopalakrishnan, Shanthi; Zhang, Haisu - In: Industrial marketing management : the international … 66 (2017), pp. 80-89
Persistent link: https://www.econbiz.de/10011775982
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Building and leveraging competence exploitation and exploration for firm new product success
Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10013206321
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The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
Dean, Tereza; Griffith, David A.; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 109 (2023), pp. 174-187
Persistent link: https://www.econbiz.de/10014282235